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How Nigeria brands jumped on the 10 year challenge trend on social media

Days ago, social media went crazy with the #10YearsChallenge, it became the talk of the town as celebrities, individuals, and brands jumped on it to follow the latest trend in town

The challenge is a photography comparison challenge in which people publish photos of themselves, taken 10 years ago and compare with the recent one

According to the challenge actually started on Facebook and it is believed that the first prominent user to partake in the challenge was Damon Lane, chief meteorologist for KOCO News 5 in Oklahoma. The post appeared on his Facebook page on January 11th, 2019.

Initially, the meaning of the challenge was to compare your first profile picture with your current one. Then people just began to publish photos of themselves from 10 years ago (in 2009) adjacent to a recent image of them from 2019. So, the challenge has several names: 2009 vs. 2019, How Did Age Hit You or 10 years challenge.

Over the following weekend, social media users started to post their entries in the challenge and it became popular. And as you know “Naija no dey carry last” so many brands jumped on the trend to thrill their followers and the challenge which is barely two weeks old has become the hottest trend this year with millions of participation across social media pages.

Below are some of Nigeria brands that joined the 10 years challenge

Dano Milk look back at 10 years of Nourishing Goodness, and we’re proud to say we’re over 10 years Strong!

TECNO, the most followed mobile brand on social media in Nigeria also jumped on the trend and remind us how they

have evolved by displaying TECNO T950 side by side with the new Camon 11 pro



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