Lagos, 28th September, 2017: In a clear show of acceptability in the Africa mobile market, itel Mobile, a global leader in mobility solution in emerging markets, maintained its standing as the most sought brand by consumers on the continent.
itel had similarly been ranked as the number one phone brand in 2016, capturing 20% share of the total mobile phone shipments, Counterpoint Research Analyst Karn Chauhan, had disclosed last year.
In the latest ranking, Counterpoint Research, a global industry analysis firm, revealed that itel continued to grow within the African market, a factor it concluded ensures it [itel] remained the number one phone brand in the continent market.
Giving analysis of its findings, the research firm headquartered in Asia, noted that itel improved on its 20% share of the total mobile phone shipments for Q2 2017– which earned it the topmost brand last year, a success attributed to the increasing flexibility offered to consumers by itel.
The research which considered several indices to arrive at its rating, pointed out that despite the seemingly economic troubles in most African nation’s economy, itel enjoyed more sales of its phones, which statistics showed was as a result of the Africa consumers increasing demands for featured phones.
“We believe that by providing customers with quality mobile communication products and reliable service, we can allow more people to get connected with the rest of the world in an efficient way.With such belief in mind, itel is making efforts to get close to customers and understand their needs and expectations in various ways. This has reflected in itel becoming the number one mobile phone brand in Africa as we have continued to provide affordable, reliable and trendy mobile phones”
– David Lei ,Head of itel Mobile, Global
itel dominance of the Africa mobile market is attributed to its beautiful user-friendly functions, simply made devices like the current fast selling itel A31 smartphone and affordability, which analysts predicted would continue to entrench their acceptability among consumers.
itel was born in 2007 by understanding people’s desire to connect. More and more people need to communicate via mobile devices, thus there is an incredibly fast development of the demand. As one of world’s fastest growing mobile brands, itel has always been dedicated to providing a variety of reliable and trendy communication devices for people in emerging markets.